In a previous post, I talked about learning YouTube. As someone who knows little about making videos but knows that videos are growing in popularity on social media. Longer Instagram videos, Snapchat videos, Facebook, Vine and more. I use YouTube to edit my videos in multiple ways, easy posting to G+ and other great reasons (like it’s free and has free music to enhance your video).
Here are some great stats full straight from YouTube, if you decide to dive into it, or revisit it.
- YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
- YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
- Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years.
- The number of people watching YouTube per day is up 40% y/y since March 2014.
- The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, is up more than 3x y/y.
y/y means Year-on-Year or Year-Over-Year.
YouTube is free, and you can even make money by allowing commercials to play before your video. It also allows for editing including making videos time lapse style, creating slow motion videos, editing coloring, etc. Once you have the video the way you want it, you can download it and sent it to other social media. It also gives the an easy way to add videos to your website with the embedding code it makes for you.
Ideas for various videos for you business:
- how to videos
- tips/tricks
- behind the scenes
- about your company
- about a product
- highlights of special events
