As someone who uses Facebook for business and helps small businesses use Facebook, I am all too aware of watching a small business owner stick their foot in it and lose clients. If in doubt don’t post it. If you are super passionate about something… go to a public location across town (not your store…
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Want to get more about of Facebook without having to pay up? Here are a handful of tips to improve your visibility. STOP BOOSTING!! NO MORE LINKS LEAVING FACEBOOK Create a group letting them know you shared something important (NOT EVERYTHING!!) Inform your fans to change “follow” from “default” to “see first” Limit your posting…
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If you search Google for “content marketing calendar”, you will find so much vague and confusing information. I hope that my hours of researching, googling, reading, and YouTubing will help you. Others try to be too general so that I left more confused. I created a formula that works well and still leaves wiggle room…
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The other morning at a networking event, I got to talking with a motivation speaker about how much Facebook has changed drastically over time. I started teaching Facebook Page basics to business owners in 2014. The public speaker had said that if I reviewed the handout from 2014 to today, the changes would be quite…
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Facebook decided it wasn’t making enough money (billions) so on May 18, 2012, they joined the stock market. Since then, Facebook has worked hard to line investors’ pockets. They do this is by reducing organic reach and trying to force business owners to pay for advertising. What used to be a 90%-100% natural reach for…
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You’ve probably seen posts like this before. It doesn’t hurt to remind you about it. Give your Facebook fans an education. If they want to continue supporting you and seeing your posts, then ask them to take a moment to click a few buttons. Doing so will keep you showing up in their feed. Facebook,…
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