Facebook Went Public Review
Facebook decided it wasn’t making enough money (billions) so on May 18, 2012, they joined the stock market. Since then, Facebook has worked hard to line investors’ pockets. They do this is by reducing organic reach and trying to force business owners to pay for advertising. What used to be a 90%-100% natural reach for those who liked your business page, went down to 10-20% organic reach by 2014, and now is even less. To reach the other 90-97% of your fans, you must now pay up and line the pockets of the investors.
Facebook’s stock is rocky, like any other stock, but it is also in a steady incline. I teach you how to get around paying for advertising (to reach those who like your page and want to see your posts). I go over this in my Facebook Page Training sessions. My techniques still work years later. And of course, I continue to update and tweak my training. I still teach about timing which has changed over the years.
Tip: If you can post about something that will get the interest of a few of the organic 10-20% that inspires them to interact, you can beat the odds. Getting them to comment on the post or share your post with a comment will fuel the fire increase your reach! If you are a small business, a few friends or clients commenting on your posts can go a long way to keep your money in your bank account and not for the stockholders. To ensure your followers and friends see your business posts, ask them to update how they view your page. Teach them how to make the adjustment.
If your fan doesn’t react with your page, even though he/she enjoys your posts, Facebook will stop showing that person your posts. Why? To make you pay for it! Greedy @#%$#!
It “pays” to encourage your customers to visit and “like” your Facebook page.
For questions about training or to learn more about Facebook, please feel free to give me a call at 402.084.0084 or email me at [email protected].
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