Website Content
There is nothing wrong with looking at your competitor’s website to see what they have going on. There is nothing wrong with adding something they are doing to what you are doing. “They have a ________ product page?! I have that product too! I should put that on my website… and highlight it!”
There is something wrong with copying their words and putting your name where their’s used to be. If your competition has a page about a service or product you provide, feel free to talk to your web specialist about adding that information to your site. Use your own words; your own voice. If you copy from a big name company, they could decide to sue for copyright infringement. Nobody wants to get sued, so don’t do it. Do yourself a favor and write your own text. If you struggle with getting your thoughts down, you can hire help who will question you and write it out all pretty for you. Click here for a list of questions to get the creative writing processes flowing.
