We all get writer’s block from time to time. We know what we do and how we do what we do, but putting it down on paper to sell ourselves to customers is a whole other story.
For those who have a difficult time coming up with content for their new website, or getting around to finishing “under construction” pages, here are some questions to help you get what is locked deep down, out and onto your website.
Home Page (brief overview of the whole site)
- What do you do – brief overview/highlight?
- How long have you been in the industry?
- How long have you owned your business?
- Is this a family run/owned business?
- Bullet list of Products/Services:
About Us Page (bragging page)
- Do you have any special training/college degrees?
- What are the core strengths of your organization?
- Why do your customers want/use your products/services?
- What sets your company apart from others in your industry?
- Is there a unique aspect to your company that you could use as a point of differentiation?
- Information about your company, its history, the people, their expertise
- Company philosophy/creed, vision, mission
Product/Services Page
- What are your product/services? What are you selling?
- What services do your clients/prospects most want and need?
- How do people feel after they use your products/services?
MISC
- What are the main keywords/phrases that prospects might use to find you online?
- Do you have an existing tagline, slogan or brand statement? If not, would you like to create one?
- What is your target location (international/national/regional/state/local)?
- Do you have any testimonials you can publish?
- Any other information you may like to add??
For more ideas, go to the Content Questionnaire Page.
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