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Category Archives: Google

Google Analytics - Updated

I haven’t written on this subject yet, because I wanted to be able to explain things and know what I was talking about before confusing you more or fumbling around.

If you haven’t noticed already, Google Analytics did change their layout and how to find everything you are looking for. Maybe it’s just me, but it seems more complicated than before. The good news is, everything you need is on the left column menu - the question is -where!

The main analytic page no longer has the over all summary that shows you all charts and graphs of things like what browsers people are using, what key wards are people typing in to find you and so on. No more clicking on graphs and diagrams to get to the information you want.

The reading of the stats is still the same. Bigger the number the better, unless you are talking about bounce rate. That should be a golf score - in the 20′s and you are Tiger Woods in his prime.

The way to find the information you are looking for is very different.

Key Words: When looking for what people are typing in to find you, go under “Traffic Sources”, click on “Search”, the click on “Organic”. If you have PPC services, then look under “Paid”.

Traffic: It see where your traffic is coming from (Google, Emails, Facebook, etc), click on “Traffic Sources”, “Sources” and and of the three choices below - “All Traffic”, “Direct” or “Referrals”.

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Spoofed Emails - Scams and Spams

Spoofed emails are emails that look like they come from a legit account (maybe even your own business account but didn’t)

Here is a list of helpful articles I found and read that I thought could benefit others.

What Is Email Spoofing

How to Stop Spoofed Emails

Taken from an article I found by www.explorehacking.com:

How to identify whether an email is real or spoofed ?

It can be done by checking headers. Email headers is simply the text which contains the information about the mail servers that the email encountered in its path from the sender to receiver. It contains a lot of other information too.
Note: I am just telling you a few points about this so that you would just get an idea about the approach. This may or may not depend on some factors.

We can view email headers in gmail by clicking at ‘show original’, in yahoo by clicking at ‘Full headers’ and such kinds of options in other email service providers.

If you get an email displaying sender’s email like [email protected], [email protected], [email protected] . Then it should be originated from gmail,hotmail and yahoo servers respectively. But if it doesn’t, the most probably the email would be fake.

I will show you by an example, I received three emails in my gmail inbox from sender’s address “[email protected].” Sender’s address shows me that they should have been originated from gmail/google server, if they would be real.

Note : There is a field called “Return-path” in headers. If the email ID shown in this field and email ID you get as sender’s email ID doesn’t match, then the email is surely fake.

 

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How to set up Google Analytics

To set up the account, it requires a Google account. Google accounts include Gmail, YouTube, Picasa and more. If you don’t have an account already you click on the “sign in” button on the top right of www.google.com and click on “create an account now” below the sign in section and follow the instructions.

Now that, that is set up, we can set up the analytics account. Back on the main page, click on “business solutions” Find “Analytics” (it has a small icon of a graph). Depending on which browser you use depends on the location of the link. Firefox is center column, 2 down. Chrome is on the left column.

Now you get to set up another account. The link is very small underneath the huge Access Analytics button. Google will then give you step by step instructions for setting up the code. You should end up on a page that looks like this.

Copy this coding and send it to your web designer. The coding needs to be added before the </head> tag in the back end of the website. It should be added to all pages that you want tracked.

24 hours after it is installed correctly you will get results. Just log back into the Google account, click on the business solutions, go to analytics click on view report and off you go!!

Enjoy and watch the results come in!!

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Another Reason to Love Analytics

Google Analytics shows you where all of your hits are coming from. This particular client, just started his analytics in February. The image above is his list of traffic sources.

A recap of the averages posted. 216 visits since Google Analytics was plugged into his site. That is almost 7 hits a day. Now that he’s signed up for monthly SEO, I hope to increase this. Keep in mind that River City Painters is a small local painting company so he won’t have as many visitors as chain companies.

He’s averaging nearly 3 pages per visit and that is good (it’s half the site). This means people are taking the time to look at his content - his potential clients are interested! His visitors are spending over 2 minutes. This day and age, people are impatient and on average spend about 10 seconds glancing the page, so over 2 minutes is good - very good. More proof that people are interested! Nearly 70% of the visits are from new visitors and that is great too! His bounce rate is good. It’s below 50% but I’d like it to be lower. Remember, a bounce is when someone clicks on the site and immediately leaves the site.

As a web designer and SEO specialist, I want my clients to have as low a bounce rate as possible. I love seeing the numbers in the low 40’s and even better, the 30’s!! I’ve noticed that clients that use pay-per-click ads have a much higher bounce rate. You want your potential clients and customers to browse your site, not do a “hit and run”.

“Organic” means, it’s not a paid ad but searched naturally by showing up for his company, services. This is excellent!! This is what I try my hardest to get you to do. “Direct” means his URL was typed directly (www.rivercitypainters.com) in and the there was no searching done. A “referral” means that the searcher was on a website or social page and clicked on a link that went to his site. Several of his referrals are coming from email. At the bottom of his emails is his website address. So hits could be coming from that. But, if you notice hits are coming from many different types of email addresses which means others are passing his site along. Great for him!

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Breaking down Google Analytics - A Free Resource II

www.allstarpoolmanagement.com

So… Last week I said partly why Google Analytics is so good and totally awesome. Here another reason. The image above is from another client’s analytics. I asked him if I could use this as an example. Zach, You rock! This client has only been in business for a year and does not request Month Search Engine Optimization (SEO). He business is also a pool management company, so I would expect interest in his site to be low right now (being out of season and all). He is still averaging a hit a day at the moment.

So, to break this down, 2 minutes 14 seconds per visitor. That’s pretty good!! Like I said before, the average person spends about 10 seconds on a page. When they find what they are looking for, they stay longer. His site is holding the visitor’s attention and this is good.

His bounce rate is AWESOME at 29%. Bounce rate is like golf; we want low scores. His new visitor’s rate is also up, which is good. He’s a fairly new company so that will probably be high for awhile.

The main reason for showing you this image it to show you how it records EVERYTHING people type in to find you. From his name, company, services, and combinations there of. In the past month, 28 different keywords and phrases were used to find my client. That’s a good variety. The thing to look for is to make sure it’s not just the name of your business or the web address, but also should include your product and services in the searches. If we were to expand the time frame, we would see more keywords. Because he is a pool company, I expect his numbers to be lower in the winter months, but hopefully in the next month or so, we will see these numbers pick up. If not, then … we have work to do.

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Breaking Down Google Analytics - A free resource

Google Analytics is awesome!! It gives you great information and it’s a FREE service. You sign up for it by using your email address, domain name, and some basic info; it will in turn give you some crazy looking code you can send to your web tech who should add it to ALL of the pages of your website. The web tech may charge for the his/her time to install the code. If you don’t have a web tech, Google Analytics gives you step by step instructions on how to add the crazy code to the site.

I borrowed this sample from a client. This particular piece of info is letting us know where people are searching from. Side note: This is a good thing for web tech’s to know. The web tech should want to make sure the the website looks good and functions properly in ALL browsing formats - including phones.

A break down of the info above -
The graph across the top, called “Visits” lets us know how many visits we have per day. My small town client has about 7 visits per day.
Below the graph -
Visits: How many different visits you’ve had during the 30 days, be it repeat visitors, or new visits.
Pages/Visits: The average of how many pages are viewed per visitor. The higher the number the better. This is saying nearly 3 pages per visit. The site has about 10 pages.
Average Time on Site: If it’s over a minute, you are doing great! Keep in mind that most people rush and scan pages (spending about 10sec on a page) to find specific information. If they find what they are looking for, they spend more time there!
New Visitors: New visitors are always good! This client has been on the web for years now and still has a great “new visitor” rate.
Bounce Rate: This is bad - not my client’s numbers but bounce rate in general. This is when you go to a site and before it finishes loading you say, “nope, just kidding” and leave the site - spending less than a second or 2 there. This in the number where you want it to be LOW - like a golf score!! I like seeing the bounce rate below 40%. 50% is ok, but needs to be lower (a project for me). 80% bounce rate is bad.

Google Analytics also lets you know where the visits are coming from and breaks it down to cities and will even tell you how visitors are finding you - what phrases/key words they type in or are they putting your web address in directly? Don’t let some big company try to sell you analytics when you can get it for free or by paying your web tech a few dollars to add the code. It’s it worth it to know?

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