reblogged courtenaybird
“Before Instagram, Facebook was used exclusively to share content - it didn’t provide tools to actually create content (with the exception of typed status updates). It left creation to others - notably Zynga for games, native camera applications for photos, and record labels/Spotify for music. The Instagram acquisition signals Facebook’s recognition that it is important to have a hand in the creation of content… I may spend two minutes shooting and reshooting a photo that my wife is finally happy with, but only four seconds posting that photo to Facebook.”
— 5 Things the Experts Say You Need to Know About the Facebook-Instagram Merger
