Social Media can be overwhelming. you can simplifying them (Twitter, Facebook and Linked-In) by using a tool such as HootSuite.
The great thing with HootSuite is that you can type out a single post and that 1 post can be posted in multiple locations. 2nd: you can create posts in advance. Spend an evening writing 3,4,100 posts, walk away and poof - they appear over the next several days, week or month!! 3rd: they have videos - lots of videos - that help you learn how to use it. 4th: It’s FREE if you use 5 “feeds” or less.
There are other sites out there that will do the same thing. HootSuite is the one that has been recommended to me by many other social savvy people.
Facebook: One key thing that seems to be skipped over a lot is… If you are on your PAGE as your PAGE, click on the the home icon at the top of the site. That is the “wall feed” for your BUSINESS, not the “stupid feed” as one of my clients likes to call it otherwise known as your profile wall. Using your business PAGE to like, comment and share other pages’ content, will increase your page’s presence and potentially getting you more likes. NOTE: the only pages that you will see while doing this will be the pages that your PAGE “likes”.
To “like” a page by your business, go to that page and click on the tiny arrow next to the “like” and” Message” button. Click on the tiny arrow and select “Add to My Page’s Favorites”. Also, if you are still in Facebook as your page, you search for the pages you want to like and click the like button.
Pinterest is great for business too - as long as you use for more than business!! Think of Pinterest as visual bookmarks that you can get to from ANY computer (that also posts to Facebook (personal) and Twitter). My wedding photographer friend, David Abel does a beautiful of mixing it up.
Twitter is more involved than the other previously mentioned medias, however it is also a great place to find information related to your business. Start slow to get the hang of it and once you learn how to navigate the “jungle”, grow. Keep your business and personal accounts separate. Follow related or similar companies and inspirational people. If you are a Mary Kay consultant, why not follow Bobby Brown and other famous make-up artists. I follow Dave Ramsey - talk about a smart cookie!! HootSuite is great for helping to tame the beast of Twitter. Talk to me if you want to learn more. NOTE: Don’t feel bad about “unfollowing” someone on Twitter. Some post WAY too much and belong in Twitter jail (which is a real thing)!!
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