Facebook- After Going Public
Facebook decided that they weren’t making enough money (already in the billions), so a few years ago, they decided to go public. As soon as they went public on May 18, 2012, their stock dropped like a bomb and became headline news. Ever since Facebook looks for ways to increase income and line investors’ pockets. The main way they do this is by making business owners pay for advertising. How do they make companies pay for more advertising? They reduce the business page’s organic (natural) reach! What used to be a 90%-100% organic reach for those who liked your business page, is now down to 10-20% organic reach. To reach the other 80-90% of your fans, you must now pay up (and line the pockets of the investors).
Facebook’s stock has improved over the past 2 years due in part to the lack of page reach. I teach you how to get around paying for advertising (to reach those who like your page and want to see your posts). I go over this in my Facebook Page Training sessions.
One tip is if you can post about something that will get the interest of a few of the organic 10-20% that inspires them to interact, you can beat the odds. Getting them to comment, share or like your post will fuel the fire increase your reach! If you are a small business, a few friends or clients commenting, liking, or sharing your posts can go a long way to keep your money in your pocket and not succumb to Facebook’s greed.
If your fan doesn’t react with your page, even though he/she is enjoying and reading your posts, Facebook will decide to stop showing that person your posts! Why? To make you pay for it!! GRR!!
It “pays” to encourage your customers to visit and “like” your Facebook page.
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[…] making enough money (billions) so on May 18, 2012, they joined the stock market. Since then, Facebook has worked hard to line investors’ pockets. The main way they do this is by reducing organic reach and trying to force business owners to pay […]