Gathering emails for newsletters
Are you trying to figure out how to gather emails for your newsletter? There are good ways to gather email addresses and bad ways. Being marked as spam is bad. Very bad. We all hate spam and I’m sure the last thing you want to do is to hurt your business or be dropped from your email marketing provider for email uninterested parties. If you are tagged too many times as spam, that can become a reality.
There are service providers out there that will sell you a list of emails. This is a waste of money most of the time. The people on the list may not be interested in your products or services are the email addresses don’t belong to real people. Sure you get a ton of emails, but do they want your information? Will they use your products and services - very doubtful.
I personally can’t stand getting newsletters from strangers, especially if I have no idea how they got my address. Just because someone gave you a business card does not mean you have permission to add them to your email newsletter list.
The best way to collect emails:
- Ask people directly. If you belong to or visit a networking group, ask the members; don’t just sign them up.
- Have a sign-up sheet at a trade show, booth, or event.
- Have a sign-up form on your website.
- Have a sign-up form on your Facebook page.
- Have an incentive for your current recipients to help spread the word and share your newsletter (coupons, a prize, a special personalized thank you, etc).
Getting the idea? It’s better to grow slowly than to have a host of strangers irritated with your company, wouldn’t you agree?
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One Response
[…] NOTE: Please do NOT send e-marketing to those who do not sign up for your newsletter. You could be marked as spam, lose credibility, and even lose business for unwelcomed email. Please ask the individual if you can add him/her to your emailing list!! For more advice, on email newsletters, click here. […]