Email Marketing

Katey December 21, 2017 Email 2

Thinking about doing an e-newsletter? There are many platforms out there such as Constant Contact, MailChimp, VerticalResponse, iContact and a host of others. I recommend figuring out:

How often you plan to send out the newsletter (weekly, monthly, quarterly, etc.)?
Do you want a custom designed newsletter or are happy with a template?
How many contacts do you have or want to have? (Some platforms are free up to a certain number of contacts while some are not free at all.)

These three key variables are crucial to picking the correct service provider.

Make sure you have tracking and reporting in your chosen email program. This means they let you know how many emails were opened, not opened, links clicked on, added to the mailing list, removed from the mailing list and much more.

Best advice. Try the products. They all have a free trial but MailChimp can stay free as long as you stay within their simple guidelines. The forever free plan from MailChimp - “Store up to 2,000 subscribers. Send up to 12,000 emails a month”. MailChimp is my favorite choice!

NOTE: Please do NOT send e-marketing to those who do not sign up for your newsletter. You could be marked as spam, lose credibility, and even lose business for unwelcomed email. Please ask the individual if you can add him/her to your email list. For more advice on email newsletters, click here. If you want to talk more about newsletters please give me a call at 804.402.0084 or email me at [email protected].