Here is a list of great questions you should answer during any email campaign. These are great food-for-thought questions, whether you are in the planning process or have created newsletters for years. Have you started an email campaign for your business yet? What is keeping you from starting it? How consistent will you be (or…
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If you are like me and do a regular newsletter, you get to point to where your mind goes blank (kind of like finding a topic for this article). If the holidays are fast approaching, it can be even more of a struggle. Here are a few suggestions: Do a basic, Merry Christmas/Happy Holiday newsletter.…
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Most business owners think about business changes around the end/beginning of the year when the annual budget is reviewed and adjusted. But what about the slow season? We all have them. When work slows down, it is a great time to review your marketing and focus on it! Are you behind on blog posts? Can…
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Are you trying to figure out how to gather emails for your newsletter? There are good ways to gather email addresses and bad ways. Being marked as spam is bad. Very bad. We all hate spam and I’m sure the last thing you want to do is to hurt your business or be dropped from…
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Thinking about doing an e-newsletter? There are many platforms out there such as Constant Contact, MailChimp, VerticalResponse, iContact and a host of others. I recommend figuring out: How often you plan to send out the newsletter (weekly, monthly, quarterly, etc.)? Do you want a custom designed newsletter or are happy with a template? How many…
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After a two year hiatus, I have decided to restart my MailChimp newsletter. To start fresh, I deleted 3+ years of old newsletters and am revamping the look. I had an amazing open rate, but ran out of ideas and fell off the newsletter wagon. Well, I’ve decided it’s time to get back on and…
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