Google Analytics - Updated
I haven’t written on this subject yet, because I wanted to be able to explain things and know what I was talking about before confusing you more or fumbling around.
If you haven’t noticed already, Google Analytics did change their layout and how to find everything you are looking for. Maybe it’s just me, but it seems more complicated than before. The good news is, everything you need is on the left column menu - the question is -where!
The main analytic page no longer has the over all summary that shows you all charts and graphs of things like what browsers people are using, what key wards are people typing in to find you and so on. No more clicking on graphs and diagrams to get to the information you want.
The reading of the stats is still the same. Bigger the number the better, unless you are talking about bounce rate. That should be a golf score - in the 20’s and you are Tiger Woods in his prime.
The way to find the information you are looking for is very different.
Key Words: When looking for what people are typing in to find you, go under “Traffic Sources”, click on “Search”, the click on “Organic”. If you have PPC services, then look under “Paid”.
Traffic: It see where your traffic is coming from (Google, Emails, Facebook, etc), click on “Traffic Sources”, “Sources” and and of the three choices below - “All Traffic”, “Direct” or “Referrals”.
