Simplifying Social Media
Social Media can be overwhelming. You can simplify them (Twitter, Facebook, and LinkedIn) by using a tool such as HootSuite.
When using HootSuite, you can type out a single post and then share it on multiple platforms. Secondly, you can create posts in advance. Spend an evening writing 3, 4, 100 posts, walk away and poof! Posts appear over the next several days, weeks, or even months! Thirdly, they have how-to videos that teach how to use it. Bonus, It’s FREE if you use 3 feeds or less.
There are other sites out there that will do the same thing. HootSuite is the one that has been recommended to me by many other social savvy people.
One key thing that seems to be skipped over a lot is…
Using your page as your page. When on your business page, click on the icon on the right that says “see wall feed”. That is the “wall feed” for your BUSINESS, not your personal feed with cousin Sally sharing yet another photo of her cat. Using your business PAGE to like, comment, and share other pages’ content, will increase your page’s presence and potentially get you more likes and followers. NOTE: the only pages that you will see while doing this will be the pages that your PAGE “likes”.
To “like” a page by your business, go to that page and click on the tiny arrow next to the “like” and” Message” button. Click on the tiny arrow and select “Add to My Page’s Favorites”. Also, if you are still on Facebook as your page, you search for the pages you want to like and click the like button.
Twitter is more involved than the other previously mentioned platforms. However, it is a great place to find information related to your business. Start slow to get the hang of it and once you learn how to navigate the “jungle” grow. Keep your business and personal accounts separate. Follow related or similar companies and inspirational people. If you are a MaryKay consultant then follow Bobby Brown and other famous make-up artists. HootSuite is great for helping to tame the Twitter-beast.
NOTE: Don’t feel bad about “unfollowing” someone on Twitter. Some post WAY too much and belong in Twitter jail.
To learn more about Hootsuite or any of the social media listed above, please give me a call 804.402.0084 or email me at [email protected].
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[…] photos, and more to several social media accounts. I’ve written about this before in “Simplifying Social Media“. Now that many of us are thinking about the upcoming year, I thought I’d mention it […]