The Slow Season
Most business owners think about business changes around the end/beginning of the year when the annual budget is reviewed and adjusted. But what about the slow season? We all have them. When work slows down, it is a great time to review your marketing and focus on it!
- Are you behind on blog posts?
- Can you create extra posts to refill your queue?
- Do you need to update older blog posts?
- Do you need to update your email marketing list?
- Can you create additional newsletters for your busy season?
- Is your social media presence lacking or outdated?
- Is now a good time to add a new social media to your marketing strategy?
I admit (though I’m not sure it’s the best idea to share) that I enjoy my slow season as much as I love my busy season. During the slow season, I do the above and then some! For example, I am currently planning a photo session with my friend and photographer, Sarah Kane. The portraits will be for this website and blog, and for my various social media. I have my outfits lined up, locations picked out, and created a private Pinterest Board that I shared with her. Spending a few hours one afternoon to create “stock photography” for my blog and social media, will save me time in the long run. It’s fun and different! As much as I don’t like being on the front side of a camera, I again have to be honest and say I’m looking forward to it!
So be on the lookout for the fun photos of me in Richmond coffee shops coming soon.
For questions or ideas about the what to do for the slow season, or help with updates, please give me a call at 804.402.0084 or email me at [email protected].
Blogging e-marketing email marketing Photographers Photography Social media for business Stock Photos Website
3 Responses
[…] photos for my website and social media accounts. Well, I got finally got the nerve, so during my slow season, I made it happen. I wanted the photos to be of me in local places. So I created my to-do […]
[…] wanted photos for my website and social media accounts. During my slow season, I made it happen. I wanted the photos to be of me in local places. So I created my to-do […]
[…] “create Facebook friend lists” on your to-do during your slow season is also a great use of time and will be a time saver once it’s set up. Adding to your various […]