It doesn’t take a lot to revamp a website. Something as simple as updating photos or removing pages that you never got around to finishing. Do you have services or products you no longer offer? Are your discounts out of date? Are you using different brands than what was posted on website? Do you have new staff (or lose staff)? Something as simple as removing social media links you no longer use (please delete those accounts!!) It doesn’t take a lot.
Updating keeps your content fresh, keeps search engines happy and clients coming back. I know it can be time consuming, but taking that time to make sure it happens can go a long way. You not need to make changes every week, but a site untouch for over a year doesn’t do with with Google.
I just worked with Happy Jack Pancake House over the holidays to revamp their site. It was fun and easy. We emailed and talked on the phone to figure out what they wanted and made sure they got the results they needed. Most of their clients use tablets and smart phones. Their old site was not mobile friendly, but we took steps to make the site mobile friendly in the future. We simplified the pages, updated the design slightly and moved their most important content (hours, address and directions) into a more prominent location. They mentioned they do a lot of updated on Facebook so we added their Facebook feed so the content stays fresh (food pun!).
For more ideas on updating your website, click here.
