Specialists agree, improving your rankings when searched includes updating your content. If you build your site and never change its content, it won’t do nearly as well as those who go into their site and adjust the content from time to time. It could be as simple as updating your gallery (or swapping out your not so good photos for better ones), including testimonials strategically throughout the site, adding new pages (service/product specific) to the website, or rewriting your content all together. Not sure what to add? If the ideas above aren’t enough, or you’ve done all those already, you can still talk to your Web designer or SEO specialist. You can also ask a few random friends or clients what they would be interested in seeing on your website.
Most importantly, make the new content quality content that is related to your products and services not just words taking up more space. It needs to be relevant.
As an SEO specialist, I do ask my clients from time to time to provide me with some new details for their site. After all, my client knows his/her business way better than I do!!
