Organic Search Engine Optimization (SEO) is a raw, natural way of getting your site to show up well in search engines such as Yahoo, Google, and Bing. Regular SEO shows up on the left side of the search. The other alternative is paid ads also know as Pay Per Click. These show up on the top, right and bottom of the search. They are normally in a slightly different colored block. I am not a fan of this strategy, but if you are interested in paid ads, I can connect you with someone who can help you.
How it works:
There are many different aspects of a website that help it to show up well. From the title tags to the actual content in the website to linking, makes a fine balance of visibility. Each month, I work on these to help you improve your chances of visibility. Not only do I work on your site, but I also work off site. I will never tell all my secrets 🙂
How it changes:
Google, Yahoo, Bing and other search engines randomly change their rules also know as algorithms, on what creates a top ranking website and what defines cheating (also know as Black Hat SEO). There are many ways to cheat, but once your site is marked for cheating, it’s very difficult come back from that. It’s all about working honestly with search engines and keeping up with the changes.
Different Rules:
All the different search engines have different rules. I see the patterns when I do random searches for my clients then I go to work making changes for your advantage. The rules that apply to Google are not the same rules that apply to Yahoo which has different rules than Bing. Yes, Yahoo and Bing did merge but they are still acting like two different search engines.
