To keep clients and customers interested in your website and your services, you should update your site from time to time. Even if you have a small, brochure style website that’s just a few pages, you should update your information. Adding details to your products and services, updating your portfolio, adding testimonials, anything else to give your clients something new to look at will do your site and your business some good.
On top of keeping your potential and current clients interested, it keeps search engines interested. If you don’t keep up with your website, your search rankings fall and makes it harder for future clients to find you. Take for example, River City Painters. Just last year, we worked together to build them a site that they really liked and one that we were proud to put our name on. Just this last month, we made several changes, from the overall design to adding more testimonials. Another client chose to remove a section of his site and replace it with one that he can use now and will help potential clients to use his services.
Making these changes is a great way to freshen up your site. Think about it, if you are looking for information, how often are you going to keep visiting a site that doesn’t change? How often will you visit a site that tends to change? So take some time and look at your own site. Can you elaborate on some of your service or product descriptions? Have you received new testimonials that could be placed on your site? Do you have new photos that can be added to your gallery? Have you added products or services that aren’t listed on your site? Moved, added staff? Is the design 5 years old?
Take the time to freshen it up. Keep your clients coming back for more, freshen your website regularly and they’ll come back again and again.
