Time is always changing. Cells die and divide. Earth is constantly moving and spinning. And so it the moon but with a little wave. Technology and science are forever evolving. Businesses change and grow.
I recently finished reading a book, “#GIRLBOSS” by Sophia Amoruso. She is the founder of a multi-million dollar fashion company called Nasty Gal. The book talks about how she started out on Ebay and made her way up to Forbes 30 under 30 list. It’s a really good read and it’s back on my reading list for later.
Time is always changing and so are you and your business. Sometimes, we are so busy we forget to take a step back and look at our big picture.
- Where do we want to be in our business?
- What do we need to do to get there?
- What is tying up to much time?
- Can let go of something or hire someone to do tasks better and more efficiently?
- Are people asking for services no longer offer because of outdated websites or print?
If we aren’t ready to move forward (evolve) we could be left behind, passed over or forgotten. Here is a small list of changes that I finally got around to doing:
- Updated my business card. I deleted my Tumblr account and the icon and address were still on my card. (Still love Tumblr. See my article for details.) I have a business Instagram account now that they allow access to multiple accounts (Thank you Instagram developers!!).
- Updated my “About Us” on the website.
- Deleted Newsletter page - though great ROI, I just didn’t have time for it and struggled with material. Plan to start it again in future.
- No changes to my services.
When was the last time you reviewed your business? What can you do to evolve?
I love Instagram! I have been holding off on using it for business because I wanted my photos to go straight to my Business Facebook Page. That wasn’t an option, until recently!! Now Instagram not only allows you to post straight to your Business Facebook Page, it also allows you to have and manage more than one account. Before you would have to log out of one account and log into the other account. That was time consuming and let’s be honest.. with all the passwords we need to know these, trying to remember everything was a hassle. Now,thanks to the new updates, it is so much easier to manage multiple accounts!
Just like in other social media, sometimes having a separation between business and pleasure is needed. My hobbies and personal life have little, if anything to do with my business. I don’t need to post photos of home improvement, new fitness equipment or family time on my business accounts. Business trips, photoshoots, meetings, before and after photos of websites makes a lot more since. Behind the scenes is also a good idea, but not so much the photo of the my dad with the fish he just caught on our family vacation.
It’s that time of year again when we take the time to evaluate your business. What worked, what didn’t work? Analyze your social media. What did you struggle with? What was a success? Do you need to schedule time for social media to improve what you’re doing? Find a class to improve your skills or give me a call for suggestions.